Free Live Webinar!

 

EITC AWARENESS AND TAX SITE MARKETING STRATEGIES
WHAT WORKS? 

January 14, 2010

9:00 - 10:00 a.m. ET


Join your colleagues for a roundtable discussion on successful marketing strategies they have used.  This will be a practical exchange focusing on what works, and why.  Several representatives from EITC coalitions and from the Virginia Department of Housing and Community Development will share their experiences and recommendations with you.  A Q&A session will follow the roundtable.  


 1. Please complete the following information.
First Name:
Last Name:
Job Title:
Organization:
State
E-mail Address:
Confirm E-mail Address:
Phone Number:

 2. How did you hear about this webinar? Please check all that apply.
Received email invitation
From VACAP Website at www.vaeitc.org
Attended EITC Fall Classic Meeting in September 2009
Attended previous Webinar
Other

 Pre-Webinar Quiz.  Quickly check your knowledge about this webinar topic by answering the following 5 questions:


 1. This year’s national EITC Awareness Day is Friday, January 29, 2010.  Its goals are:
To inform taxpayers - especially those who may qualify and do not know it - about the Earned Income Tax Credit
To engage community leaders and to generate extensive media coverage about the availability of EITC services in your community
To point taxpayers to free tax assistance to determine their eligibility for EITC and to help them claim the credit
All of the above

 2. True or False?
IRS estimates that 20 to 25 percent of qualifying taxpayers miss out on thousands of dollars every year because they fail to claim their EITC.
True
False

 3. There are many online materials available to help your free tax preparation site market its services.   Some of these sites are:
IRS at:  http://www.eitc.irs.gov
Virginia Department of Social Services at: http://www.dss.virginia.gov/community/eitc.cgi
Virginia Community Action Partnership at:  www.vaeitc.org
All of the above

 4. The IRS lists several key messages to consider when marketing your site.    Which messages do you think would work well for your site? (Check all that apply.)
One in four eligible taxpayers fail to claim their EITC. Are you one of them?
Get free help to determine your EITC eligibility —visit a local volunteer site at [site address, phone #]
Life’s a little easier with EITC
If your financial, marital or parental status changed this year, see if you qualify for EITC

 5. Identify a specific key message you want to communicate this year about your free tax prep site.   [fill in the blank]

Please note any special needs, accommodations or requests you may have.

 

Answers to the above quiz questions.
1.  D - all of the above
2.  True
3.  D - all of the above
4.  All that apply
5.  Individual messages